Solve Any Business Problem with Analytics
In business, decisions matter. What product line should you choose to achieve the most revenue? What marketing campaign should you do to give you the highest ROI? What strategic moves should you make...
View ArticleCreating the Client Profitability Map
Making a client profitability map using a 2 x 2 matrix.
View ArticleWhat are Profit Levers?
Your CEO asks you to increase profitability. First, find your profit levers. If you are a program manager, a client manager or a department manager your profit levers may be fairly apparent. Obtain...
View ArticleMarketing & Sales: Frenemies No More
If you’re a solopreneur or small business, marketing and sales are one and the same thing. As your company grows, the work starts to get divided up. Marketing focuses on building brand awareness,...
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